Here is the accompanying article from Segment News, thank you my Journalist friends.
Most people have to sell something to someone at some point in their lives,
and knows the task is sometimes daunting. But effective sales techniques are
important for individuals and businesses to learn and incorporate. Everyone is
in sales, no matter what their “profession” is.
Every once in a while, everyone is called on to sell something. People sell
products, services, plans, ideas and beliefs. Sales is a positive thing, in and
of itself. While many sales myths persist, most often people sell things of
value—things that matter.
Vanessa Kachadurian built a career selling medical devices and supplies. The
products she sold helped numerous people achieve relief from their ailments and
receive better care from their health care providers.
Without sales, the economy and much of the way people understand the world
simply would not exist. People sell themselves to get jobs, children sell ideas
in school, researchers sell their knowledge and products are created. Sales is
little more than effective communication, and Vanessa Kachadurian believes the
following tips will help anyone learn to sell.
Ditch the Pitch. This vocabulary makes sales much harder. A
pitch, in baseball terms, is something that is either avoided or swung at to
bat it away. These are not ideal outcomes for a salesperson. Instead, think of
the pitch as a recommendation. During the recommendation listen to the needs of
the client and find a way to address those needs with the product. Vanessa
Kachadurian argues that listening is more important than talking in these
meetings because when a sales person knows their product well they have to hear
what a client needs to know how to sell to them.
Honesty matters. Sales professionals must value honesty in
their approach at all times. There is a difference between dishonesty and strategic
positioning. When selling an idea or a product, outline the truth.
Knowledge is power. Effective sales people know as much as
possible about the product, idea or service they are selling. It is a given
that when making a sales pitch people are likely to ask questions that the
seller does not know the answer to. Admitting this and promising to find an
answer and following up is a great remedy to this situation. And follow-up
shows dedication and commitment. Vanessa Kachadurian teaches people to present
as much information as possible including potential drawbacks and how to
address them.
Establish trust with clients. Trust comes
from knowledge. During her career, Vanessa Kachadurian quickly established
trust with clients by demonstrating expertise on the supplies she was selling.
When clients trust the sales person, they believe that they can invest in the
product or service and have little worry of future problems. They might also
believe that if problems do arise, the company that sold the product will fix
the issue.
Connect with clients. Connecting with clients during a sales
meeting goes beyond establishing trust. Finding a personal connection between a
client, the sales person and the product is essential for closing the deal.
Vanessa Kachadurian regularly finds clients who have personal connections to
the devices she is selling. By fostering a sense of relationship, she is able
to show clients how a product will enhance their lives and businesses. Sales
people who take an interest in their clients fare better when making their
arguments because the client is comfortable with the seller.
Do not push. There is a difference between
strong sales and aggression. Clients are likely to shut down if they feel they
are forced into a corner. The decision to buy should come from the client, not
the seller. The best sales people make their pitches and let the clients decide
what to do next.
Vanessa Kachadurian Urges Businesses to Build Strong Sales Teams
Businesses need effective sales teams to grow. Even doctors, lawyers and
other professional service providers have to sell to attract business.
Particularly for small and new businesses, training a sales staff is one of the
most important tasks leaders will conduct.
Training a sales staff requires in-depth knowledge. One of the biggest
mistakes companies make is thinking that sales training is just an overview of
the products and services offered, Vanessa Kachadurian notes. Training should
take time and allow each member of the sales team to practice in situations
similar to actual client meetings. Sales representatives should know where to
find answers and have a working knowledge before they hold their first
meetings.
The small
business administration argues that sales
forces should have expert knowledge in order to succeed. Because of technology,
customers are more informed about products and competition than ever before,
Ms. Kachadurian notes, it is important for sales people to have even more
knowledge and skill.
All training of sales teams should include an awareness of any competition.
When questions arise about competing products and services, a good sales person
should have the ability to address the merits of the competition and position
his or her product more favorably.
Without a strong sales force it is nearly impossible for businesses to grow.
One-time training is also not enough to ensure continued growth and increased
revenues. Sales teams should meet regularly to discuss successful methods and
questions they receive. They should also stay abreast of industry developments
and competition advancements.
Vanessa Kachadurian understands that for many businesses these measures are
costly, but encourages owners to make the investment for the long-term health
of their companies.
ABOUT:
Vanessa Kachadurian is a medical professional who built a successful
career in sales. She is a driven individual who found success by building
relationships and knowing the products she was tasked with selling. By becoming
an expert with a highly specialized working knowledge of medical supplies and
devices, she successfully raised revenues for the companies she worked for. She
earned her bachelor’s degree from National University and graduated cum laude.
In 2000 her career began with a position at Cardinal Health and her strong
business acumen has propelled her forward ever since. She is of Armenian
descent and enjoys promoting her culture through philanthropic activities.